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Marketing Curriculum

Total Credit Hours Required to Finish the Degree
( 127 Credit Hours ) as Follows:

University Requirements

Students must pass all of the following courses:

Course #

Course Name

Weekly Hours

Cr.

Hrs.

Prerequisite

Theoretical

Practical

000011110 COMMUNITY SERVICE 1 - 0 -
010610014 BEGINNING ENGLISH 3 - 0 -
010610025 INTERMEDIATE ENGLISH 3 - 2 010610014
010610026 INTERMEDIATE ENGLISH LAB - 2 1 010610014
010610035 ADVANCED ENGLISH 3 - 2 010610025, 010610026
010610036 ADVANCED ENGLISH LAB - 2 1 010610025, 010610026
040111001 ARABIC LANGUAGE 2 - 2 -
040511011 PALESTINIAN STUDIES 2 - 2 -
040521301 FUNDAMENTALS OF RESEARCH METHODS 2 - 2 010610035, 010610036
110411000 COMPUTER SKILLS 2 - 2 -
  • Beginning English, Intermediate English, and Advanced English can be waived with a (TOEFL) score of 500 or above or depends on the score of the placement test.
  • Student must fulfill community service equivalent to at least 100 hours during their years of study at Arab American University.
Students must pass ( 8 ) credit hours from any of the following courses:

Course #

Course Name

Weekly Hours

Cr.

Hrs.

Prerequisite

Theoretical

Practical

040511052 ISRAELI & ZIONISM STUDIES I 2 - 2 -
040511053 JERUSALEM: CIVILIZATION AND HISTORY 2 - 2 -
040511061 ISRAELI & ZIONISM STUDIES II 2 - 2 040511052
040511071 DEVELOPMENT MANAGEMENT 2 - 2 -
040511081 HOME GARDENING 2 - 2 -
040511091 FINE ARTS 2 - 2 -
040511101 CURRENT WORLD ISSUES 2 - 2 -
040511121 PHYSICAL EDUCATION 2 - 2 -
040511132 ELECTION AND POLITICAL PARTICIPATION 2 - 2 -
040511133 THE PALESTINIAN PRISONERS MOVEMENT 2 - 2 -
040511140 LAW IN OUR LIFE 2 - 2 -
040511150 ISLAMIC CULTURE 2 - 2 -
040511160 DEMOCRACY AND HUMAN RIGHTS 2 - 2 -
040511170 TECHNOLOGY IN OUR LIFE 2 - 2 -
040511180 INTRODUCTION TO ASTRONOMY SCIENCE 2 - 2 -
040511190 HISTORY OF CIVILIZATION 2 - 2 -
040511200 INTRODUCTION TO ECONOMICS 2 - 2 -
040511211 ANTHROPOLOGY 2 - 2 -
040511220 ANTI-CORRUPTION CHALLENGES AND SOLUTION 2 - 2 -
040511230 FRENCH LANGUAGE 2 - 2 -
040511240 GERMAN LANGUAGE 2 - 2 -
040511250 ENERGY RESOURCES & USE 2 - 2 -
040511260 INTRODUCTION TO PSYCHOLOGY 2 - 2 -
040511270 INTRODUCTION TO SOCIOLOGY 2 - 2 -
040511280 HUMAN & ENVIRONMENT 2 - 2 -
040511290 HISTORY OF SCIENCE 2 - 2 -
040511311 INTERNATIONAL RELATIONS 2 - 2 -
040511321 SCIENCE,TECHNOLOGY AND SOCIETY 2 - 2 -
040511400 TURKISH LANGUAGE 2 - 2 -
040511411 POLITICAL SCIENCES 2 - 2 -
040511421 CRITICAL THINKING 2 - 2 -
040511470 MEDICAL TERMINOLOGY IN HEBREW 2 - 2 -
040511511 MODERN ARAB THOUGHT 2 - 2 -
040511521 ARCHEOLOGY 2 - 2 -
040511611 HEBREW LANGUAGE 2 - 2 -
040511621 CIVIL SOCIETY ORGANIZATIONS 2 - 2 -
040511990 EFFECTIVE COMMUNICATION 2 - 2 -

Faculty Requirements

Students must pass all of the following courses:

Course #

Course Name

Weekly Hours

Cr.

Hrs.

Prerequisite

Theoretical

Practical

020111011 ACCOUNTING PRINCIPLES I 3 - 3 -
020111021 ACCOUNTING PRINCIPLES II 3 - 3 020111011
020211010 INTRODUCTION TO BUSINESS ADMINISTRATION 3 - 3 -
020211020 PRINCIPLES OF MANAGEMENT 3 - 3 020211010
020211050 ENGLISH FOR BUSINESS 3 - 3 -
020212100 COMMERCIAL LAW 3 - 3 020211020
020311010 MACROECONOMICS 3 - 3 -
020311020 MICROECONOMICS 3 - 3 020311010
020312100 FINANCIAL MANAGEMENT I 3 - 3 020111021
020411010 PRINCIPLES OF MARKETING 3 - 3 -
020732010 ADVANCED COMPUTER APPLICATIONS 3 - 3 110411000
020732100 INTRODUCTION TO MIS 3 - 3 110411000
100411050 BUSINESS MATHEMATICS 3 - 3 -
100411810 BUSINESS STATISTICS 3 - 3 100411050

Specialization Requirements

Students must pass all of the following courses:

Course #

Course Name

Weekly Hours

Cr.

Hrs.

Prerequisite

Theoretical

Practical

020412700 MARKETING MANAGEMENT 3 - 3 020411010
020413010 SALES MANAGEMENT 3 - 3 020411010
020413100 INTERNATIONAL MARKETING 3 - 3 020411010
020413205 SOCIAL MEDIA MARKETING 3 - 3 -
020413300 CONSUMER BEHAVIOR 3 - 3 -
020413310 PRICING STRATEGY 3 - 3 020411010
020413500 INTEGRATED MARKETING COMMUNICATION 3 - 3 -
020413800 TRAINING COURSE I IN MARKITING 1 - 0 -
020413801 TRAINING COURSE II IN MARKITING 1 - 0 020413800
020413802 TRAINING COURSE III IN MARKITING 1 - 0 020413801
020413803 TRAINING COURSE IV IN MARKITING 1 - 0 020413802
020413920 RELATIONSHIP MARKETING 3 - 3 020411010
020413950 BUSINESS TO BUSINESS MARKETING 3 - 3 020411010
020414470 CONTEMPORARY TOPICS IN MARKETING 3 - 3 020411010
020414500 MARKETING RESEARCH 3 - 3 020411010, 100411810
020414700 MARKETING STRATEGY 3 - 3 020414500
020414920 BRAND MANAGEMENT 3 - 3 020411010
020414930 SERVICE MARKETING 3 - 3 020411010
020414940 E-MARKETING 3 - 3 020411010, 110411000
020414980 INTERNSHIP IN MARKETING I 6 - 3 020414920, 020413310
020414992 INTERNSHIP IN MARKETING II 9 - 3 020414980
Students must pass ( 6 ) credit hours from any of the following courses:

Course #

Course Name

Weekly Hours

Cr.

Hrs.

Prerequisite

Theoretical

Practical

020213010 HUMAN RESOURCES MANAGEMENT 3 - 3 020211020
020213200 SMALL BUSINESS MANAGEMENT 3 - 3 020411010, 020211020
020213701 ORGANIZATIONAL BEHAVIOR 3 - 3 020211020
020412400 PRODUCT DEVELOPMENT 3 - 3 -
020412910 TOURISM & HOSPITALITY MARKETING 3 - 3 020411010
020413202 MARKETING ETHICS 3 - 3 -
020413301 HEALTH AND MEDICAL MARKITING 3 - 3 -
020413401 SPORT MARKETING 3 - 3 -
020414201 RETAIL & SERVICE MARKETING 3 - 3 020411010
020414501 SEARCH ENGINE OPTIMIZATION SEO 3 - 3 -
020414502 MOBILE MARKETING STRATEGY 3 - 3 -
020414503 GREEN & SUSTAINABLE MARKETING 3 - 3 -
020414650 MARKETING FINANCIAL SERVICES 3 - 3 020411010
020414910 NONE PROFIT MARKETING 3 - 3 020411010

Free Elective


Each student must pass ( 6 ) credit hours from any courses offered by the university NOT INCLUDING any of the following courses:

Course #

Course Name

Weekly Hours

Cr.

Hrs.

Theoretical

Practical

010411000 HISTORY OF CIVILIZATION 3 - 3
010411050 JERUSALEM:CIVILIZATION AND HISTORY 3 - 3
010610022 INTERMEDIATE ENGLISH 3 2 2
010911000 HISTORY OF SCIENCE 3 - 3
010911010 CALCULUS I 3 - 3
010911610 MATHEMATICS FOR MEDICAL STUDENTS 3 - 3
010911800 ELEMENTARY PROBِABILITY & STATISTICS 3 - 3
010912810 BIOSTATISTICS 3 - 3
020114901 GRADUATION PROJECT 3 - 3
020114991 INTERNSHIP IN ACCOUNTING 9 - 3
020114992 INTERNSHIP IN ACCOUNTING I 6.5 - 3
020114993 INTERNSHIP IN ACCOUNTING II 9 - 3
020211000 DEVELOPMENT MANAGEMENT 3 - 3
020214900 SEMINAR IN MANAGEMENT 3 - 3
020214980 INTERNSHIP IN BUSINESS ADMINISTRATION I 6.5 - 3
020214981 INTERNSHIP IN BUSINESS ADMINISTRATION II 9 - 3
020214991 INTERNSHIP IN BUSINESS ADMINISTRATION 9 - 3
020234900 SEMINAR IN HUMAN RESOURCE MANAGEMEN 3 - 3
020234980 INTERNSHIP IN HUMAN RESOURCES MANAGEMENT I 6.5 - 3
020234991 INTERNSHIP IN HUMAN RESOURCES MANAGEMENT II 9 - 3
020311000 INTRODUCTION TO ECONOMICS 3 - 3
020314991 INTERNSHIP IN FINANCE & BANKING 9 - 3
020324350 INTERNSHIP IN ISLAMIC FINANCIAL INSTITUATION 3 - 3
020334220 GRADUATION PROJECT FOR FINANCE AND DATA ANALYTICS 3 - 3
020334261 INTERNSHIP INFINANCE AND DATA SCIENCE I 6.5 - 3
020334262 INTERNSHIP IN FINANCE AND DATA SCIENCE II 9 - 3
020724991 INTERNSHIP IN HOSPITALS HEALTH CARE 9 - 3
020731002 COMPUTER CONCEPTS & BUSINESS APPLICATIONS 3 - 3
020734900 GRADUATION PROJECT 3 - 3
020734991 INTERNSHIP IN MIS 9 - 3
020734992 INTERNSHIP IN MIS I 6 - 3
020734993 INTERNSHIP IN MIS II 9 - 3
030111100 ISLAMIC CULTURE 3 - 3
030111121 LAW IN OUR LIFE 3 - 3
030111230 INTEGRITY,TRANSPARENCY, AND ACCOUNTABILITY IN FIGHTING CORRUPTION 3 - 3
030121220 DEMOCRACY AND HUMAN RIGHTS 3 - 3
040111000 ARABIC LANGUAGE 3 - 3
040211510 FRENCH LANGUAGE 3 - 3
040211711 GERMAN LANGUAGE 3 - 3
040213430 TURKISH LANGUAGE 3 - 3
040411000 NUTRITION & FOOD SECURITY 3 - 3
040411009 NUTRITION & FOOD SECURITY 3 - 3
040511010 PALESTINIAN STUDIES 3 - 3
040511040 FINE ARTS 3 - 3
040511051 ISRAELI & ZIONISM STUDIES I 3 - 3
040511060 ISRAELI & ZIONISM STUDIES II 3 - 3
040511070 DEVELOPMENT MANAGEMENT 3 - 3
040511080 HOME GARDENING 3 - 3
040511090 FINE ARTS 3 - 3
040511100 CURRENT WORLD ISSUES 3 - 3
040511120 PHYSICAL EDUCATION 3 - 3
040511130 ELECTION AND POLITICAL PARTICIPATION 3 - 3
040511131 THE PALESTINIAN PRISONERS MOVEMENT 3 - 3
040511200 INTRODUCTION TO ECONOMICS 2 - 2
040511210 ANTHROPOLOGY 3 - 3
040511310 INTERNATIONAL RELATIONS 3 - 3
040511320 SCIENCE,TECHNOLOGY AND SOCIETY 3 - 3
040511410 POLITICAL SCIENCES 3 - 3
040511420 CRITICAL THINKING 3 - 3
040511510 MODERN ARAB THOUGHT 3 - 3
040511520 ARCHEOLOGY 3 - 3
040511610 HEBREW LANGUAGE ( for Bagrut Students ) 3 - 3
040511610 HEBREW LANGUAGE ( for Bagrut Students ) 3 - 3
040511610 HEBREW LANGUAGE ( for Bagrut Students ) 3 - 3
040511610 HEBREW LANGUAGE ( for Bagrut Students ) 3 - 3
040511611 HEBREW LANGUAGE 2 - 2
040511611 HEBREW LANGUAGE 2 - 2
040511611 HEBREW LANGUAGE 2 - 2
040511620 CIVIL SOCIETY ORGANIZATIONS 3 - 3
040521300 FUNDAMENTALS OF RESEARCH METHODS 3 - 3
050411000 ENERGY RESOURCES & USE 3 - 3
060411100 INTRODUCTION TO PSYCHOLOGY 3 - 3
060411200 INTRODUCTION TO SOCIOLOGY 3 - 3
060511020 FIRST AID 3 - 3
100111000 ASTRONOMY SCIENCE 3 - 3
100112020 INTRODUCTION TO ASTRONOMY 3 - 3
100311000 HUMAN & ENVIRONMENT 3 - 3
100411000 HISTORY OF SCIENCE 3 - 3
100411001 BASIC MATHEMATICS 2 - 2
100411010 CALCULUS I 3 - 3
100411140 BIOSTATISTICS FOR MEDICINE STUDENTS 3 - 3
100411610 MATHEMATICS FOR MEDICAL STUDENTS 3 - 3
100412810 BIOSTATISTICS 3 - 3
100412811 BIOSTATISTICS FOR DENTAL STUDENTS 3 - 3
110111001 TECHNOLOGY IN OUR LIFE 3 - 3
110111010 INTRODUCTION TO INFORMATION TECHNOLOGY 3 2 4
110111011 INTRODUCTION TO INFORMATION TECHNOLOGY 2 2 3
110111012 INTRODUCTION TO INFORMATION TECHNOLOGY 3 - 3
110111013 INTRODUCTION TO INFORMATION TECHNOLOGY 2 - 2
110411001 INTRODUCTION TO COMPUTERS 3 - 3
110411009 INTRODUCTION TO COMPUTERS 3 - 3

Advisory Plan


First Year

Fall Semester

Course #

Course Name

Cr. Hrs.

010610025 INTERMEDIATE ENGLISH2
010610026 INTERMEDIATE ENGLISH LAB1
040511011 PALESTINIAN STUDIES2
110411000 COMPUTER SKILLS2
020211010 INTRODUCTION TO BUSINESS ADMINISTRATION3
020211050 ENGLISH FOR BUSINESS3
020411010 PRINCIPLES OF MARKETING3
TOTAL 16

Spring Semester

Course #

Course Name

Cr. Hrs.

010610035 ADVANCED ENGLISH2
010610036 ADVANCED ENGLISH LAB1
--------- Univ. Elec.2
020111011 ACCOUNTING PRINCIPLES I3
020211020 PRINCIPLES OF MANAGEMENT3
020413300 CONSUMER BEHAVIOR3
TOTAL 14

Second Year

Fall Semester

Course #

Course Name

Cr. Hrs.

040111001 ARABIC LANGUAGE2
--------- Univ. Elec.2
--------- Univ. Elec.2
020111021 ACCOUNTING PRINCIPLES II3
020311010 MACROECONOMICS3
TOTAL 12

Spring Semester

Course #

Course Name

Cr. Hrs.

040521301 FUNDAMENTALS OF RESEARCH METHODS2
020212100 COMMERCIAL LAW3
020311020 MICROECONOMICS3
020732100 INTRODUCTION TO MIS3
100411050 BUSINESS MATHEMATICS3
020412700 MARKETING MANAGEMENT3
TOTAL 17

Third Year

Fall Semester

Course #

Course Name

Cr. Hrs.

--------- Univ. Elec.2
100411810 BUSINESS STATISTICS3
020413010 SALES MANAGEMENT3
020413100 INTERNATIONAL MARKETING3
020413500 INTEGRATED MARKETING COMMUNICATION3
020413800 TRAINING COURSE I IN MARKITING0
020414940 E-MARKETING3
TOTAL 17

Spring Semester

Course #

Course Name

Cr. Hrs.

020312100 FINANCIAL MANAGEMENT I3
020732010 ADVANCED COMPUTER APPLICATIONS3
020413310 PRICING STRATEGY3
020413801 TRAINING COURSE II IN MARKITING0
020413950 BUSINESS TO BUSINESS MARKETING3
--------- Spec. Elec.3
TOTAL 15

Fourth Year

Fall Semester

Course #

Course Name

Cr. Hrs.

020413802 TRAINING COURSE III IN MARKITING0
020414920 BRAND MANAGEMENT3
020414930 SERVICE MARKETING3
020414980 INTERNSHIP IN MARKETING I3
--------- Spec. Elec.3
--------- Free Elective3
TOTAL 15

Spring Semester

Course #

Course Name

Cr. Hrs.

020413803 TRAINING COURSE IV IN MARKITING0
020414470 CONTEMPORARY TOPICS IN MARKETING3
020414500 MARKETING RESEARCH3
020414992 INTERNSHIP IN MARKETING II3
--------- Spec. Elec.3
--------- Free Elective3
TOTAL 15