150086020 SOCIAL MEDIA IN PUBLIC RELATIONS ( 3 Crd.Hrs )

This course aims to enable students to develop a comprehensive and critical understanding of the new media space map (traditional media / social media / digital media); In terms of similarities and differences between these components, and the use of digital media to achieve the objectives and mission of the institution, and to identify the different types of digital media and what distinguishes each type, and what distinguishes it as a whole from the traditional media, and understanding the phenomenon of "interactive" and identifying its terms and emplying the opportunities and benefiting from them. The course also aims to teach students the methods of surveying and exploring the digital media audience, and how to reach to them for the purpose of forming what is known as the real virtual active society that is active and its creation, to promote for the institution in this virtual society in order to pursuit its objectives and mission, And how to integrate the components of digital media in the tactical communication and strategic plans of the institution, also identify ways to measure the effectiveness of different types of digital media and measuring the effectiveness of communications plans proposed to identify the strengths and weaknesses.