150086040 STRATEGIC COMMUNICATION ( 3 Crd.Hrs )

Pre-Requisites : 150086030

This course deals with how to achieve the goals of the institution and its vision using all the activities required by its objectives to inform the various types of the public and motivate it to respond to the messages of the institution. Through the selection and use of effective communication strategies, as well as the need to create and formulate appropriate messages, as well as a distinctive ability to understand what the future of the message may lead to acceptance or rejection. In addition providing students with theoretical knowledge and practical skills regarding strategic communication through exposure of the main theories and applications of public relations. And by learning the effective role of the communication expert in achieving the strategic objectives of the institution, in addition to the comprehensive knowledge of communication theories and models directly related to effective strategic planning and appropriate research methods in public relations.