150086500 CAMPAIGNS IN PUBLIC RELATIONS ( 3 Crd.Hrs )

This course mainly focuses on deepen the debate for selected practical cases in public relations campaigns, supported in theory and practice, that aims to develop the students' practical experience in various issues related to the public relations campaigns, starting from the conception of the campaign to its design, implementation and management. By reviewing the theoretical aspects of campaign art in terms of relevant public relations theories and the principles of campaign management, strategies and evaluation. In addition to defining the objectives of public relations campaigns in order to identify the appropriate message and design and choose the ways of communication to convey the message, assuring the aspects and ethical standards to be applied in the campaign.