150086520 PUBLIC RELATIONS IN NON-PROFIT ORGANIZATIONS ( 3 Crd.Hrs )

This course deals with the role played by non-governmental organizations in societies, And the differences between profits and public and private institutions, and Developing a plan to support the marketing and development needs of a non-governmental organization focusing on understanding the culture of NGOs so that students can use the traditional PR model within a non-profit organization, and critique the effectiveness of the current public relations dept, and the efforts for communication and development, and think more creatively to strengthen the role of innovation in the development of NGOs, providing students with basic knowledge of the types of NGOs and how to develop them, and comparing the differences with profit organizations.