150086700 REPUTATION MANAGEMENT ( 3 Crd.Hrs )

This course deals with the theoretical knowledge and practical skills related to reputation management and the methods employed by public relations professionals to effectively manage reputation of the institution through the main issues and concepts directly related to reputation: The identity of the institution (what the institution represents) and the reputation of the institution (among the public) and introducing to the students the ways that the institution must follow in order to effectively manage its identity and reputation among the public, in addition to introducing students to the most important issues and practices that may threaten the identity and reputation of the institution; Strategies, policies, tactics and standards, that will build a good reputation for the institution. Through the study of multiple cases for the purpose of examination and utilization, and enable students to choose the optimal way to measure reputation and management, in addition to the development of a communication plan, aimed at containing the damage of the institution as a result of crisis suffered by the reputation of the institution.