150086740 DIGITAL MARKETING ( 3 Crd.Hrs )

This course aims to deepen the basics of digital marketing and its strategies, creating websites in terms of content, marketing search engines, using social media in e-marketing, email marketing, marketing personality, integrating marketing on mobile phones and using public relations to achieve Marketing Objectives. It also aims to provide students with information on modern strategies, tools used to develop digital marketing plans based on existing digital marketing initiatives and set recommendations to be developed based on new strategies in digital marketing that correspond to the organization's marketing mechanism and public relations objectives. Students will also learn how to use digital technology to promote their organization's products and brand to attract audiences