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Dr. Raid Shomali Profile

Faculty Member

Academic Rank: 
Assistant Professor

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Education: 
University/College NameDegree ReceivedSpecialization
Southern Illinois University (Illinois, U.S.A.)
Phd
Marketing
Lewis University (Illinois, U.S.A.)
MA
e-Business & M.I.S.
Bethlehem University (Bethlehem, Palestine)
BA
Accounting
Maastricht School or Management (Netherlands)
Diploma in Training of Trainers and Consultants
Academic Experience: 
FromToPresentPositionInstitutionDescription
Ra’id Q. Shomali is a Marketing academic and practitioner. Ra’id earned his bachelor of business administration in Accounting from Bethlehem University (Palestine), an M.B.A. with a double concentration in M.I.S. and e-Business from Lewis University (U.S.A.), a Training of Trainers & Consultants Diploma from Maastricht School of Management (Netherlands), and a doctorate of business administration with an emphasis in Marketing from Southern Illinois University (U.S.A.) where he was awarded the prestigious Fulbright scholarship award. As an academic, Ra'id taught undergraduate and graduate marketing and management courses at Bethlehem University (Palestine), Southern Illinois University (U.S.A.) and Indiana State University (U.S.A). Currently, he is an assistant professor and the chairperson of the department of marketing at the Arab American University (Palestine). His research focuses on marketplace interactions of migrant consumers, Internet and social media marketing, nonprofit/social marketing, social entrepreneurship and donor relationship management.
Administrative Experience: 
FromToPresentPositionInstitutionDescription
As a practitioner, Ra'id's consulting career focuses on impact consulting and customized training interventions targeting specific organizational needs in all sectors of the economy (for- profit, nonprofit and government organizations). Range of topics covered include strategic planning, marketing strategies, integrated marketing communications, branding, teamwork and board capacity building (nonprofit boards, municipal and village councils, etc.), leadership skills, fundraising and donor relationship management. Beyond his professional capacity to plan, organize and execute training interventions with a high degree of cultural sensitive and creative pedagogical approaches, Ra’id takes on a positive outlook towards persons he interacts with, having faith in each person’s capacity for development towards the best version of themselves, personally and professionally. Furthermore, Ra’id adopts a participatory approach to training incorporating input of both client and participants into presentations, role-playing, coaching, mentoring, games and various training activities.
Courses Taught: 
Course TitleLevel
Principles of Marketing
Undergraduate
Consumer Behavior
Undergraduate
Marketing Research
Undergraduate
Internet & Social Media Marketing
Undergraduate
Foundations of M.I.S.
Undergraduate
Integrated Marketing Communications
Undergraduate
Marketing Applications for Recreation and Sport
Undergraduate
Special Topics in Marketing
Undergraduate
Marketing Strategy
Undergraduate
International Marketing
Undergraduate
Brand Management
Undergraduate
Marketing Management
Graduate
Promotional Strategy & Management
Graduate
Foundations of Sport Management
Graduate
Foundations of Management
Graduate
Foundations of Marketing
Graduate
Measuring Customer Satisfaction
Graduate
Fundraising
Graduate
Ethical Issues in Fundraising and Proposal Writing (~ Business Ethics)
Graduate
Strategic Risk Management
Graduate
Risk Management in Healthcare
Graduate
Crisis Management
Graduate
Multivatirate Data Analysis (Doctoral Seminar)
Graduate
Marketing Theory (Doctoral Seminar)
Graduate
Competitive Strategy
Graduate
Awards: 
Fulbright Scholarship Award, U.S. Department of State, U.S.A., 2008
Peacemaker, Centro Internazionale per la Pace fra i Popoli, Assisi, Italy, 2004
St. George Award, Bethlehem Scouting Commission, Summer 2000
Cardinal Furno Business Administration Scholarship, Bethlehem University, 1998-1999
Friendship Award, World Scout Jamboree, Holland 1995
C.V.: 
Languages: 
English
Speak: 
5
Your rating: 5
Writing: 
5
Your rating: 5
Arabic
Speak: 
5
Your rating: 5
Writing: 
5
Your rating: 5
German
Speak: 
3
Your rating: 3
Writing: 
3
Your rating: 3

Publications