In 21st media plays a significant role in the world, it’s increasingly clear that the world is not just consuming media; we’re experiencing it. The media communication industry is capitalizing on the potential of digital media, and to do that, they are seeing a growing need for design, creative, and digital media professionals that have the skills to take them into the future--keeping them competitive, relevant, and innovative. In that sense, innovation is also central to the mission of the Arab American University. While the AAUP Integrated Digital Media Program has a number of opportunities for students to develop entrepreneurial skills that aid the innovation process, there is still opportunity for more focus on innovation specific skills and strategies such as Design Thinking, Social Content Marketing, and brand management.
Our graduates will be qualified to be leaders in various sectors of the following fields: business, advocacy, service, entertainment, and education, or to work with those who experts in these sectors.