fbpx Master in Marketing and International Trade - Comprehensive Exam Track Curriculum | ARAB AMERICAN UNIVERSITY
Contact information for Technical Support and Student Assistance ... Click here

Master in Marketing and International Trade - Comprehensive Exam Track Curriculum

Total Credit Hours Required to Finish the Degree
( 36 Credit Hours ) as Follows:

Specialization Requirements

Students must pass all of the following courses:

Course #

Course Name

Weekly Hours

Cr.

Hrs.

Prerequisite

Theoretical

Practical

152746000 ADVANCED RESEARCH METHODOLOGY 3 - 3 -
152746010 ADVANCED MARKETING MANAGEMENT 3 - 3 -
152746020 INTERNATIONAL BUSINESS MANAGEMENT AND TRADE 3 - 3 -
152746030 BUYER BEHAVIOR AND APPLIED MARKETING RESEARCH 3 - 3 -
152746040 STRATEGIC MARKETING AND PLANNING 3 - 3 -
152746050 INTERNATIONAL MONEY AND FINANCE 3 - 3 -
152746060 DIGITAL AND SOCIAL MEDIA MARKETING 3 - 3 -
152746070 SEMINAR I 3 - 3 -
152746080 SEMINAR II 3 - 3 -
Students must pass ( 9 ) credit hours from any of the following courses:

Course #

Course Name

Weekly Hours

Cr.

Hrs.

Prerequisite

Theoretical

Practical

152746090 MARKETING CUSTOMER RELATIONSHIP MANAGEMENT 3 - 3 -
152746100 INTEGRATED MARKETING COMMUNICATION 3 - 3 -
152746110 FINANCIAL SERVICES MARKETING 3 - 3 -
152746120 BIG DATA MARKETING 3 - 3 -
152746130 INNOVATION AND NEW PRODUCT DEVELOPMENT 3 - 3 -
152746140 FOREIGN TRADE THEORIES 3 - 3 -
152746150 INTERNATIONAL MARKETING MANAGEMENT 3 - 3 -
152746160 GLOBAL MARKETING STRATEGY 3 - 3 -
152746170 CROSS-CULTURAL MANAGEMENT 3 - 3 -
152746180 DIGITAL MARKETING 3 - 3 -
152746190 CONTEMPORARY ISSUES IN MARKETING & INTERNATIONAL BUSINESS 3 - 3 -