Arabic Language and Media

The issuance of this book comes is a series of issuances and publishing of a 22-year history of the author, combining both professional and academic aspects. The book includes 200 pages, an introduction, an ending and three chapters. The book mentions the scientific experiences for Public Relations department at Arab American University, and represents the beginnings of scientific research and its continuous efforts about writings in public relations in light of the challenges of the new media tools and the wide differences between traditional media and new media tools.

During the reception, Prof. Dr. Abu Zuhri gave a detailed explanation of the university, its various faculties, academic programs in bachelor, masters and doctorate, and talked about the University new achievements to start an educational broadcast for students of the Arabic Language and Media department. Its pilot broadcasting will begin soon and a television studio are being equipped with the latest technologies to enable the students to easily train.